Google Veo 3.1

Grok Imagine 1.0 Sharply Cuts Costs for High-Quality Video Generation

xAI launched Grok Imagine 1.0, a text-and-image-to-video model that topped the Artificial Analysis Video Arena leaderboard in both text-to-video and image-to-video categories at launch. The model generates up to 15-second clips with audio at $4.20 per minute of output, significantly undercutting Google Veo 3.1 ($12/min) and OpenAI Sora 2 Pro ($30/min). It is integrated with the X social network, enabling direct generation and sharing, though xAI disclosed no technical details about the model's architecture. The launch highlights continued rapid cost compression in video generation, with a seven-fold price gap between Grok Imagine 1.0 and Sora 2 Pro.