5OpenAI Release Notes·
ChatGPT shopping experience upgraded with visual results, image search, and side-by-side comparison
OpenAI has rolled out enhanced shopping features in ChatGPT, including richer visual product results, conversational refinement, image-based product search, and side-by-side comparison of price, reviews, and features. The update also improves product data coverage, freshness, and retrieval speed. Notably, the improvements are built on the Agentic Commerce Protocol (ACP), signaling a protocol-level infrastructure for AI-mediated commerce. The rollout targets all ChatGPT users.
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Powering product discovery in ChatGPT
OpenAI is introducing a shopping feature in ChatGPT that enables product discovery and side-by-side comparisons through a new Agentic Commerce Protocol. The update provides visually immersive product browsing and merchant integration directly within the ChatGPT interface. This represents an expansion of ChatGPT's agentic capabilities into e-commerce and transactional workflows.
Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol
OpenAI is introducing native shopping and checkout capabilities directly within ChatGPT, framing it as a step toward 'agentic commerce.' The announcement describes a new protocol enabling AI agents to facilitate transactions between users and businesses. This represents OpenAI's move to embed commercial transaction infrastructure into its consumer AI product, extending ChatGPT's role from information retrieval to active purchasing agent.
Introducing ChatGPT Search
OpenAI has launched ChatGPT Search, a feature that provides fast, timely answers with links to relevant web sources directly within ChatGPT. This integrates real-time web retrieval into the ChatGPT interface, moving the product closer to a search engine replacement. The announcement comes from OpenAI's official blog, indicating a significant product expansion.
ChatGPT adds visual response formatting and contextual highlights globally
OpenAI is rolling out enhanced visual responses in ChatGPT across iOS, Android, and web, including at-a-glance visuals for everyday queries and highlighted entities (people, places, products, ideas). Tapping a highlight opens a side panel with key facts and sourced context, reducing the need for follow-up questions. The update is a UX-layer product change rather than a model capability advance.
ChatGPT can now see, hear, and speak
OpenAI announced multimodal capabilities for ChatGPT, enabling the model to process images (vision), listen to voice input, and respond with synthesized speech. These features expand ChatGPT beyond text-only interaction into a multimodal assistant experience. The rollout was announced for Plus and Enterprise users first, with broader availability to follow.
Introducing ChatGPT Images 2.0
OpenAI has launched ChatGPT Images 2.0, a new image generation model integrated into ChatGPT. The release highlights improved text rendering, multilingual support, and advanced visual reasoning capabilities. This represents an upgrade to OpenAI's consumer-facing image generation offering.
OpenAI Launches GPT-Image-1.5 via ChatGPT Images Update
OpenAI has rolled out an upgraded image generation model, GPT-Image-1.5, to all ChatGPT users and via the API. The update promises more precise edits, more consistent details, and up to 4× faster image generation compared to the previous version. The rollout is global and simultaneous across consumer and API access tiers.
OpenAI updates GPT-5.5 Instant with improved conversational quality and instruction following
OpenAI has released an update to GPT-5.5 Instant, described as the most-used model in ChatGPT, targeting improvements in multi-turn context retention, complex instruction following, and adaptive responses when users push back or clarify. The update also improves shopping and local business queries by better integrating location context, product recommendations, and images. Formatting is described as less templated and more intentionally designed.